1969 was a milestone year for the Case corporation.
The eagle mascot Old Abe had been adorning the equipment for a long, long time and he was finally pensioned off in 69. Another item to leave was the Flambeau Red paint that had been in use since 1939. It was time to come up with a new image for the company. The 30 series tractors started to be phased out and replaced by the new 70 series tractors with the squarish hood instead of the old round lines of the 30 series.
The CASE logo was changed. New paint colors were introduced to coincide with the new mantra "CASE POWER". That's where Power Red, Power White, Power Tan etc came from. Our fave GT's took on the look of the all new 70 series Ag tractor line and one of the new advertising slogans for the 70 series was "Performance King".
It meant nothing for the garden tractor line, really. But you have to remember that Case was selling ag tractors to farmers and farmers liked to buy GT's that looked like the big tractor they plowed their fields with.
And yes, all those decals on the hood are wrong on that tractor.