Can we make a deal to buy into using another manufacturer's name? Can we use the name of a company that went belly up?
:222: :446: Best Regards, Rich
:222: :446: Best Regards, Rich
Keep in mind that the year is 1983, not 2012. If the company you are thinking of was a going concern in 1983, then that would be off limits. If it went bankrupt prior to 1983, then you would be faced with securing the rights to the corporate name. That's not always an easy thing to do. The other issue would be the past reputation of that company. Was it good or was it bad? When they went bust, were a lot of equipment owners hurt as a result? You have to really think about what you are taking on in the way of negativity by choosing a well known brand that has had financial difficulties. It is often nearly impossible to shake off the bad Karma.InTroubleAlltheTime said:Can we make a deal to buy into using another manufacturer's name? Can we use the name of a company that went belly up?
:222: :446: Best Regards, Rich
Where the current tractor is "going" is an entirely different debate that has been covered many times in the past on several forums.bhildret said:While building a branded line is quite difficult and could consume hoards of cash, the Ingersoll name had immediate panache in equipment like this ... really related by corporate marriage or not. Given the cost effective options at hand, it seemed to be the right move at the time.
It seemed to quickly slip away with Rothenberger at the helm ... and not exactly growing stronger with Eastman ... but not going belly up again either ...
Brian
I agree with this and what Kbear suggested - that is to first try to stay affiliated with Case - barring that team up with a major full line tractor manufacturer, an easier target would be one that did not make their own lgt.InTroubleAlltheTime said:Can we make a deal to buy into using another manufacturer's name? Can we use the name of a company that went belly up?
:222: :446: Best Regards, Rich
My initial thought was to revive a trusted name that had gone belly up, but I ruled it out. The other thought was to approach a manufacturer that builds large tractors and make a deal. They would get a cut and add the GTs and Yard Tractors to their dealerships under their name, but the GTs could also be sold independently (under their name). This would insure a lot of marketing. Despite the fact of Massey branding in the past, I thought Massey Ferguson would be a good choice. I also thought of Ford but then they might be blue! :crying: :crying: :crying: I think Ken's choice of Caterpiller is great because they are associated with tough machines. So anyhow, in the end I thought it would be cool to try to think of a name that represented power and the unique and useful design of the tractor, all hydraulic.Caseman2 said:I agree with this and what Kbear suggested - that is to first try to stay affiliated with Case - barring that team up with a major full line tractor manufacturer, an easier target would be one that did not make their own lgt.InTroubleAlltheTime said:Can we make a deal to buy into using another manufacturer's name? Can we use the name of a company that went belly up?
:222: :446: Best Regards, Rich
The problem with going with another name is there would be no association with a full line tractor manufacturer making your new business enterprise unrecognizable to the average Joe. You really wouldn't have to worry about Colt being remembered because they weren't around that long to begin with.
One of the things that could have been done would be to ask Case if they could use the color combo Desert Sunset/Power Red being as they no longer were using it or just stay with the current color Power Red/Power White and deviate as little as possible from that to keep a familiarity and then perhaps the name Colt could be reserected as it starts with the letter"C" and is also 4 letters.
No matter what this would have to be the most difficult thing to overcome with you new business enterprise, once your loyal base found out that you were no longer supported by Case fear would set in.