We recently did a Poll called "What's in a name?" and 88% of the responders said that out of the choices given, they would choose CASE. I think that this is very understandable considering the history behind the Case branding. If you have been hanging around the CCI forums for any length of time, then I'm pretty sure that you have run across one or more discussions about the failure of the tractor once the Case name was no longer on it. That is to say...the tractor itself was never a failure but the marketing sure as hell was. So this is another one of those hypothetical questions.
Suppose that you were the person who bought the Outdoor Power Equipment Division from Case and the year is 1983. You have a 4 year deal in place with Case to continue producing tractors for all the Case dealers. During that period, Case will allow you to slowly introduce another brand name and apply it to the tractor but 4 years from now, the Case name is gone for good. They own that brand and since they no longer control the company, you can't use that name. You look into the companies historical records along with the contract you signed with Case and you learn that you also bought all of the rights to the original brand name.... COLT. However, it's been 17 years since a COLT tractor left the factory floor. So.....what do you do?
You have this fantastic and very successful company that produces garden tractors but now you need a new name that will capture the imagination of the public. You have an uphill battle to inform potential buyers in a mere 4 year time frame. Branding any product is a huge undertaking. Your name is Jack Ingersoll. So.... here's your dilemma. What is the best name for your company? You essentially have two FIXED choices and one open-ended choice.
Picking #4 could mean that you give up too easily or you lack imagination. :sidelaugh: :sidelaugh: :sidelaugh: So...... give it some thought before you choose. Lot's of CCI owners have debated this issue since 2005 when Eastman took over Ingersoll. This is your chance to come up with something. :thumbsup:
Suppose that you were the person who bought the Outdoor Power Equipment Division from Case and the year is 1983. You have a 4 year deal in place with Case to continue producing tractors for all the Case dealers. During that period, Case will allow you to slowly introduce another brand name and apply it to the tractor but 4 years from now, the Case name is gone for good. They own that brand and since they no longer control the company, you can't use that name. You look into the companies historical records along with the contract you signed with Case and you learn that you also bought all of the rights to the original brand name.... COLT. However, it's been 17 years since a COLT tractor left the factory floor. So.....what do you do?
You have this fantastic and very successful company that produces garden tractors but now you need a new name that will capture the imagination of the public. You have an uphill battle to inform potential buyers in a mere 4 year time frame. Branding any product is a huge undertaking. Your name is Jack Ingersoll. So.... here's your dilemma. What is the best name for your company? You essentially have two FIXED choices and one open-ended choice.
Picking #4 could mean that you give up too easily or you lack imagination. :sidelaugh: :sidelaugh: :sidelaugh: So...... give it some thought before you choose. Lot's of CCI owners have debated this issue since 2005 when Eastman took over Ingersoll. This is your chance to come up with something. :thumbsup: